So wedding season is rapidly approaching, along with the mayhem of wedding fayre planning and organisation. This is great news as it means a good regular income, but it can be a tiring time. Some brides, bridesmaids and mothers of the brides can be complete divas, therefore making life of a make-up artist, hairstylist, wedding planner or anyone else they come in contact with utterly manic. That is the downside of the job. I have been extremely lucky so far, I have not had any crazy bridal parties to deal with.
I thoroughly enjoy weddings. I get a chance to be a part of someones "special day" and to make them feel stunning and confident. The feeling of satisfaction is immense when a bride looks at her finished look and beams with delight. It makes the little stresses all worthwhile. I like to give each bride a personalised look and not opt for the standard bride look. I ask each bride to fill in a booking form and questionnaire upon booking their trial. This is to find out their likes/dislikes, skin type/tone/colouring, what they usually wear and what they want to achieve. I then go to the trial fully prepared and the brides feel comfortable with what we are about to create. At the trial it is a chance for them to play with the look until it is totally perfected and also allows them to test the products and ensure they last and do not have any adverse affect on them. Once the trial is over, if the bride is happy with her trial and wants to continue with a wedding booking I then go on to design the look on a face chart and email it to the bride, along with any other looks for others that are required. If she wants to make changes then she has the look to refer to and to remind her of the trial.
The other side of wedding make-up is advertising. There is no better way to advertise than word of mouth and recommendations. I have also found that getting a spot at a wedding show or wedding fayre is also a great opportunity to meet potential customers. These fayres can be expensive, but if bookings are gained then they pay for themselves in no time. I love the process of designing the stand and the promotional materials for each event and meeting and greeting the exciting brides. It is a great opportunity to showcase my skills, I tend to take a "model" along for the day or weekend and have them sit for me while I give them make-overs. The brides seem to like seeing me at work and it encourages them to hang around for a little longer.
I have attended one show this year and have a spot booked at the largest show in Essex booked for late in 2010. I am extremely excited and can not wait to get the Worby Ltd brand out there for the world to see! Along with my bridal work coming up, I have several fashion photoshoots in the pipeline, am planning a major new move into the world of business (will disclose more when the time is right!) and networking like it is going out of fashion!
